The foods you love or the body you want?

Limit fruit? NEVER.

What do just about all diets have in common?

Almost every variation on "dieting" comes down to giving things up, as if it is a trade off or something. You need to give up certain things that you enjoy, in order to get something else that you want.

In this case you give up foods you enjoy in order to get to the body weight &/or condition that you want.

WHY ON EARTH WOULD WE BELIEVE THAT IT WORKS THAT WAY?

OK. Giving up certain foods might mean you're less likely to go into excess total energy intake on a daily basis. Which is definitely something we want to avoid. However simply "not going into excess" does not necessarily infer that your energy & macronutrient intake is now appropriate and conducive to your goal condition.

My observation of most active people training seriously for great performance and condition is that GOING INTO EXCESS is THE LEAST OF YOUR CONCERNS. Obviously it's not what we want to do every day but it's not the most likely thing to happen anyway especially when you start banning enjoyable and convenient food choices.

Rather, again in my observation, active people are more likely to fall short of an appropriate amount of energy intake which allows their body to see a benefit and produce results from training.

The consequences here are varied. Maybe you simply don't see results due to being under fueled. Maybe you slash even further to try to force those results via greater calorie deficit (bad idea). Most likely at some point your body insists that you make up the difference and inevitably you end up over eating, and being back in excess. PARADOXICALLY by attempting to over restrict to an unsustainable level of calorie restriction you are far more likely to end up going into excess via over eating or binge eating.

So, what is the answer? We want to avoid being in excess, we want to avoid being too far into deficit.

THIS IS VERY SIMPLE.
Rather than leave it to chance, we determine and then plan to meet the appropriate, adequate or optimal level of fueling.

Not in excess, and not insufficient.

NOW. Is entirely ruling out everything or anything that you enjoy required, in order to meet this appropriate level of total intake? NOPE.

In actual fact if you want to nail an optimal level of fueling consistently for best results, how else are you likely to do it other than by including more of the things you enjoy? More healthy choices too, certainly. But ruling out things that are not inherently UNhealthy for no good reason is the opposite of helpful in consistently hitting appropriate or optimal targets.

I would go so far as to say that if you are highly active or training at beyond an beginner's level, rather than needing to abstain from pleasure inducing foods, including one or two of your favourite indulgent choices is probably going to be required.

IT IS ABOUT PROVIDING THE ENERGY AND OTHER RESOURCES THAT YOUR BODY REQUIRES. How does going without certain things ensure that you get everything you need?

IT DOESN'T EVEN MAKE SENSE. It makes the opposite of sense.

Now, some pushers of fad diets will claim that you need to quit certain ingredients, macronutrient sources or subsets (fructose, or gluten for example) because of a specific effect that they have on the human body that will prevent you from succeeding in your goals. Do not be sucked in by this. They are liars who do not understand, or who deliberately misinterpret and misrepresent the science of the matter.