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Why you failed to see results with your last IIFYM plan.

Even though I have some new followers I’m going to go ahead and assume everyone knows what “IIFYM” means, feel free to ask if you require clarification.

If you’ve done some form of an IIFYM approach in the past and found you couldn’t stick to it or it didn’t work, I’m going to explain why. First though let’s draw some distinctions, as there might be more than one possible situation.
  • Scenario (A): Had an IIFYM plan but was complacent about actually working to it, it was more like a vague idea of what I thought I *should* be doing.
  • Scenario (B): Had an IIFYM plan but really ate by intuition / appetite / randomly and logged at the end of the day hoping to be on target.
  • Scenario (C): Had an IIFYM plan, diligently attempted to work to it with strict adherence, but it was too hard and I kept giving in to hunger and over eating.
  • Scenario (D): Actually stuck to it, distracted myself from the hunger, only eat clean foods… still didn’t achieve a damn thing in terms of improved results.
There aint (but then again there kind of is) a “one shot” answer that covers all people, all circumstances and scenarios.

Now, Scenario A barely requires explanation. You have to actually DO the thing in order to make it work.

Scenario B… much as per A. Humans are notoriously unreliable at accurately recalling their meals, snacks, portion sizes, and so on. Particularly if you’re prone to grazing rather than scheduled meals and snacks, and PARTICULARLY if you have some guilt/shame type associations with eating. In any case when logging meals retrospectively, you’re subconsciously very likely to fudge the numbers a little to match your targets. So on paper (or more correctly “in the app”) you appear to be bang on target but this may be far from an accurate record & recollection of what is actually happening.

Scenario C & D: your plan was shit.

The plan you have been given, likely paid some chump a few bucks for, it was shit. It was not based on a reasonable or accurate estimation of your energy requirements.

Or to be more fair… it is likely that your plan did not anticipate and account for changes in your energy requirements. This is a disagreement I continue to have with other trainers, coaches & random people who think they understand IIFYM and Sports Nutrition. The commonly held belief is that a client’s energy intake will need to decrease as they see progress in fat loss, but nothing could be further from the truth.

Real quick before we continue and as per the infographic above, lets define “level of activity” as follows:

Not merely the amount of time spent active, but the quality of the activity in terms of a more effective training strategy, intensity of effort, and your prowess at training as well.

Now… on this page you can safely assume that I’m talking about fueling requirements for people who are training with a productive strategy. It is a different matter if we’re talking about merely “being active”. For an inactive person who decides to “get active” by taking a one hour walk to the park and back every evening… that’s a great idea, but an excessive energy intake via inappropriate dietary habits will mitigate the potential benefits. In an active person participating regularly in productive & strategic training, with improving physical prowess and increasing intensity… insufficient energy intake will mitigate the potential benefits and the potential for facilitating those improvements in performance.

Both people in the above examples should practice appropriate eating habits relative to their energy & nutritional requirements, but in each example the focus is slightly different. “Not excessive” vs “not inadequate”.

More often than not, what active people on an IIFYM, or other calorie limited plan, but also while “eating clean” are actually doing is to restrict to an inadequate & insufficient level of energy provision… often due to failing to anticipate an increase in fueling requirement as the quality and level of activity increases and to maintain an increase in lean body mass.

Here’s the danger though, even when heavily restricting energy intake via reducing calorie limits or limiting food choices… when we do not see continuing results in terms of fat loss, we are inclined to, encouraged to, and in some cases instructed to assume that the only explanation must be “still not burning more than you’re consuming” and that the solution is to reduce calorie intake even further. This is likely to have disastrous consequences.

In our earlier examples… the person merely “being more active” with a one hour walk around the park will have a certain fueling requirement or limit which probably won’t change very much. A person participating in more productive training or more intense activity will have a higher fueling requirement. A person progressing from a beginner level of productive training to an intermediate level will have a higher requirement still and can expect pleasing results in terms of body composition and condition provided those requirements are met consistently.

Note also that this increase in fueling requirement may or may not be reflected in the “calories burned” records on your activity tracking devices.
For these reasons, if you start out as a beginner on a level of fueling suitable to a beginner, but you train diligently following your program… after a period of let’s say 12 – 16 weeks you’re likely to find that either (a) progress stalls, (b) you’re extra hungry and unable to continue to adhere to your fueling plan, or (c) both.

Unfortunately most so-called “IIFYM” style coaches will believe that a stall in progress requires a further cut in calorific intake due to now being at a lower body weight. This is incorrect. The client (aka you) will not be able to adhere to the level of energy restriction, and in the unlikely event that they can force themselves to do so, it will only be conducive to a regression of physical condition.

Even at a lower bodyweight, even when continuing fat loss is a required outcome, increases in lean mass and improved prowess and consistency at training will necessitate a higher level of fueling.

A competent coach must anticipate this and have a strategy in mind to keep up with these demands to facilitate on going results.

Most however do not.

No Excuses, No Apologies. Just Action and Excellence.

Let’s kick off the New Year the right way though, and set the scene with a theme for 2017, as follows! 

No Excuses:

I hate these jerk offs on social media that post those “what’s your excuse?” bodyshaming type memes. That’s not what I’m getting at here. People don’t need an excuse to not do something that’s not something they want to do, and not something they’re all that interested in. You follow?

But I’m talking to people who ARE interested in pursuing their goals through fitness. To those people… be looking for ways to make it happen, not reasons why you can’t. Don’t cheat yourself like that.

So it means you’ll have to get up early to train? So be it.

So it means you have to train in the evening after work and there’ll be days when you’re tired and tempted to just zonk out in front of the tv instead? Go fucken train.

But you don’t like the right foods? That’s not a thing. Do some form of IIFYM.
Too busy to eat regular meals and snacks? Bullshit. Schedule your meals and have a plan based on choices you like, to meet your requirements. As a living organism you need to eat, and you inevitably WILL eat… so do it with a plan to meet your requirements and facilitate health, happiness and results. Any variation on “but I can’t” is bullshit.

Some of us will find this more challenging than others… but try your best. Even a small improvement is worth making, and the situation is never hopeless unless you refuse to try.

No Apologies:

You need to eat and you’re passionate about training.

Lock training into your schedule. Plan and eat stuff that you like.

Anyone has a problem with it? thinks they get to have an opinion on it? wants to distract, derail, or discourage you from doing what YOU want and what is in YOUR best interests? They can go fuck themselves. They can zip it.


Not just “action” but RIGHT ACTION.

Strategic action. Productive training and fueling for results rather than restrictive eating and destructive fatigue chasing “calorie burning” approaches. Train with an enjoyable and strategic approach that is conducive to your goals, whatever they are.

And Excellence:

We’re here to have a good life and be a version of ourselves that we’re proud of. Not thinking “I wish I could, if only… & if not for all these reasons”. Find a way. Find all the ways. It doesn’t have to and probably never will be perfect but do what you can, as well as you can, as often as you can, and be proud of yourself.

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