I will tell you something about what sort of fast results are possible.
I've produced some major results very fast in certain circumstances. For example a client comes to me already active, fit, actually training and participating in sport at an intermediate or higher level, but has been under fueled (or actively restricting intake) previously.
Getting up closer to an adequate level of fueling will often produce IMMEDIATE results as stress hormone levels reduce, the body has energy available to put into the muscles where we want it, and is able to release some of the energy it has felt the need to conserve in fat stores.
Really what we're talking about is catching up to the sort of condition you should already be in anyway based on level of fitness and athleticism. My all time favourite quote from a client in these circumstances was "what sorcery is this?!" Two days in, if I remember correctly.
FAST RESULTS can also happen for example with an obese person cutting to very low calories or very low carbs on conventional forms of diets and especially when the word "challenge" is involved in the marketing. In this circumstance however, what we're losing is fluid retention, not adipose tissue. Once the water weight has been lost, progress soon stalls. Also, what we're really training the body to do is slow down and conserve energy, so the end result is regaining whatever weight you do manage to starve of, and then some.
Now on a lot of these "starve and burn challenges" you're likely to be shown some seemingly successful transformations with people who do drop a significant amount of weight from a regular sort of "overweight" condition to a less, or not overweight condition. Again though... it's a temporary result brought about by unsustainable measures. And of course... you're only shown the (temporarily) successful people. Most people don't respond to calorie restriction other than with loss of water weight as previously explained.
Not to mention... a lot of the time on some of the particularly unscrupulous pages you're actually shown photos stolen from people's tumblr blogs or where ever else... people who've never used whatever program or product is being sold and who certainly didn't do it in 12 weeks. I've seen this with my own clients and a few other people I know, several times now.
SO... fast and GREAT results can happen IF they're long over due, as in you're already extra fit, extra active, but haven't been adequately fueled to really allow your body to create its best condition.
Or fast temporary results can happen by dropping a lot of water weight, with the ultimate result being weight regain.
So if you're in the first category I can help you out and you'll be amazed. Everyone else, I will tell you something... I get so much satisfaction when I have a client who has been a non responder on other, restrictive programs, who's gotten tired of these bullshit false promises about over night transformations and so on... who finally, for the first time ever starts to see progress towards where they want to be, by DITCHING those restrictive, low calorie approaches and training to add lean mass at the expense of adipose instead.
Slowly at first, then faster. Sometimes it takes me a little while to find the right total energy and macro targets. But we get there.
Any fkn imbecile can just instruct people to slash to 1200 calories or less and then tell them "you didn't want it bad enough" when it doesn't work. It doesn't take a competent or knowledgeable trainer or coach... in fact it takes the opposite. Unfortunately that's the majority of the industry and what most of these programs are about.
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