Let me tell you something. Sometimes I get frustrated.

I am not here to tell people whatever lies that they want to hear and charge a fee for it. I'm not even here to tell people the bad news they expect to hear. To confirm their fears or whatever.

A lot of people want that, subconsciously I guess. That sort of "oh, that's what I was afraid of... I can't do that because I'm not good enough" sort of thing. And they'll pay out anyway like as a penance for not being good enough. That's how so many of those nonsense gadgets on the tv get sold all the time. You know, those "fits right under the bed" type of things. Great, I'll put it under the bed and never use it, but at least I paid my 195.95 plus postage and handling to make up for feeling guilty about not being in better shape like I feel like I'm supposed to be.

I am here to do the only thing I know how to do and that is to tell the truth as best as I understand it, as simply and eloquently as I'm able to. The truth about diet and training and exercise isn't even bad news, anyway. Sure, you have to put in some effort, but you don't have to suffer and starve and restrict. In fact, all of those things are counter productive. You need to train effectively, and fuel appropriately.

Pay a little attention and plan in advance to meet appropriate intake targets to support your lifestyle and provide sufficient energy, protein and other nutritional resources to enable the desired outcome. That is, a transition or transformation to a stronger, leaner, more sculpted body condition within a suitable weight range.

There is nothing difficult about this. If you are enthusiastic about pursuing such a goal, it is very easy to get your nutrition right and it will not seem like a chore. If you are less enthusiastic... well, I'm not here to bust your balls about doing anything you're not interested in doing. If it's something you want, do what it takes. If not then don't.

The nutrition side is easy so long as you are training effectively with a suitable program that is appropriate to your goal. For my clients and for myself, I have put together the best program I know how. The most methodical, utilitarian, strategic and efficacious system I could devise, and then I made it as adaptable as I could to suit different people's needs.

You cannot come to me and say "well, I just wanna do this" and expect me to tell you that's just as good. You cannot come to me and ask "well why can't I just do it this way instead?". I don't get to decide what is going to work and produce the result. You have to do what it actually takes to facilitate that physical transition in body condition. My job is to tell you what that is.

I'm not going to tell people "yeah that's just as good, we can do that" for the sake of getting them to sign up and pay their fees and then not get any results because they're doing what they wanted to do rather than what would actually produce that result. There's a million other people who will do that if you want to go looking for one, but not me. Sometimes, I don't even know why not.

Bottom line you are not doing MY program unless you're doing MY program. If you want the sort of results my clients get, you need to follow my system.

There's a whole heap of information right here. Everything you need to know to make an informed and educated decision about signing up, or not. Read it. Do your homework. If you think this might be for you, subscribe to the "pre-program" email series which will deprogram whatever crap other idiots out there are polluting the world with to scare you into buying their stupid bro-science and starvation programs. Once you've unlearned all of that, you will really understand just why you will be successful on my system, just like everyone else has been so far.

Do what it takes to produce the result that you actually want.