Reviews of That Sugar Film: link dump

By no means whatsoever could this be considered
"too much sugar". Don't let silly people spoil your enjoyment
of nutritious & delicious foods.

What we know about sugar is that you really don't want to have too much of it terribly often.

What does "too much" mean, though? Well, according the World Health Organisation we should limit to no more than 6 teaspoons of added sugar on a daily basis. Key word here is "added", as the naturally occurring sugars within nutritious foods are absolutely fine within the context of a balanced diet of appropriate total energy provision.

Another word for those naturally occurring sugars is "intrinsic". We're talking about the fructose in fruits and vegetables, the lactose in dairy products, and so on. Various unsavory characters out there are making a lot of money via fear mongering over carbs in general, sugars in particular, and in some cases fructose specifically. Rarely are they actually people with a medical or dietetic background. More often they are simply marketers (at best) or outright charlatans and con men (and women).

Again, to reiterate: intrinsic sugars within an appropriate total intake are of no concern whatsoever. Added sugars in less nutritious & more indulgent choices should be limited. No country as best I am aware has healthy eating guidelines to the contrary, all recommend that added sugars be limited. The suggestion you'll often read from Low Carb High Fat trolls enthusiasts that the official guidelines support massive consumption of sugars is ridiculous and disingenuous. In other words they are lying through their teeth.

However it is possible that people might be unaware of the amount of sugar in some choices of foods and condiments that wouldn't seem obvious. This may be a valid concern which That Sugar Film addresses, however, none of the other claims it makes about sugar should be seen as even vaguely accurate.

A few quick side notes:

1. It seems apparent that anti-sugar quackitivists also similarly fear monger over artificial sweeteners and in some cases other plant based sweeteners such as stevia. There is ample and on going research to support the safety of non-nutritive sweeteners such as aspartame. 
2. Sugar is not addictive "like drugs are addictive".
3. Be aware of how much "still sugar, but not regular cane sugar" is often in expensive "sugar free" products. In some cases more so than in the conventional brands they would claim to be "healthier" than.

Reviews of That Sugar Film:

Do Not Believe The Shoddy Science in That Stupid Sugar Film.

This one might be my favourite.

Gameau’s panel of experts includes a supergroup of charlatans and cranks, [such as] the floppy-haired nutrition guru David Wolfe. A self-described “Health, Eco, Nutrition and Natural Beauty Expert” and “one of the world’s top authorities” on “chocolate and organic superfoods,” Wolfe spends his days touting the spiritual and health benefits of such things as deer antler spray (a “levitational,” “androgenic force”), baby-reflexology, and “earthing” (in which people plug themselves into the ground wire of an electrical outlet so as to “naturally discharge electrical stress from our bodies”).
Seen outside the context of That Sugar Film, the man appears to be a lunatic.

Sugar, sugar everywhere, but not a grain to be seen.

Thanks to Prof. Tim Crowe at Thinking Nutrition.

Damon claimed that his weight gain happened despite eating the same amount of food than before his high-sugar experiment. Yet only a very superficial attempt was made to estimate how much food was being eaten over the 60 days, making such a claim unreliable at best.

So, is there something insidious about sugar calories that can lead to greater weight gain? Not really. Sugar, including fructose, is not inherently fattening relative to other foods. Its effect on body weight is from the extra energy it adds to our diets, that’s all.

Those Sugar Films, How Do They Stack Up?

A great write up of this and a couple of other films about sugar, from The Nutrition Press.

Taking a closer look at the show’s talent, we find a lack of relevant expertise. The show’s chief sugar adviser, David Gillespe, is a former lawyer and founder of a software company. He has no scientific or nutrition qualifications and his book Sweet Poison, which supposedly reveals the true health effects of dietary fructose, has no scientific basis. It is certainly true that Australians are consuming too much sugar but Gillespe’s claim of 40 teaspoons as the average Australian’s daily sugar intake is an over-estimate by about 10 teaspoons. He also says that the average family of four consumes the equivalent of 6 x 1kg bags of sugar each week. Doing the math, based on his own figure of 40 teaspoons, a family of four would consume 4.48kg. Based on 30 teaspoons, this figure is 3.36kg.

D-discussion on ‘That Sugar Film’: Diabetes Counseling Online.

Some of these processed foods that are referred to in the film are baked beans, containing the equiv of 1 tsp of sugar per serve. Using baked beans as an example, the beans themselves are highly nutritious and 1 tsp sugar is in the sauce, which also contains nutrients such as lycopene that we need to obtain from cooked tomatoes.  That 1 teaspoon of sugar is not enough to spike your BGLs and baked beans do have a low glycemic index, so they’re a good option for us when we need a meal in a hurry.

There are also other processed foods such as tinned and frozen vegetables, some breakfast cereals, some grainy breads and dairy products that as a dietitian I regularly encourage people to use.  If these products weren’t being recommended, then chances are that people might inadvertently choose something less nutritious in an effort to have a little less sugar. Learning to label read is so important here. Some of the healthier, lower GI breakfast cereals are really convenient options in our busy lives, as well as containing important nutrients that we need for wellbeing, despite containing some added sugars.

Food Watch Reviews That Sugar Film.

Damon consumes lots of liquids which have been shown to be easier to over-consume than whole foods e.g. apples vs apple juice. I’m guessing his intake DID exceed what he was eating before and these sweetened liquids were responsible for the fat gain in the abdominal region as well as the decline in liver function.

Who ever said flavoured milk or iced tea drinks are ‘healthy’? They may be healthier choices than sweetened soft drinks but they are not on any 'Must Eat Lists' or Pyramids.

 

That Sugar Film review: Powerful propaganda proves little.

What limits the film is that its central method of argument is unscientific by definition, despite the facts and figures provided by a slew of presumed experts. Simply put, Gameau's one-man experiment is not rigorous enough to prove anything at all, however striking his results seem.

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Let's all stop pretending that support for a sugar tax is motivated by anything other than fat shaming.

Things that aren't logical bother me.

Case in point: This sugar tax so many people seem to be clamouring for all of a sudden.

It would have virtually no impact on me as I don't use a lot of sugar or foods with a lot of added sugar in them as far as I'm aware, but on purely logical grounds, the idea doesn't cut it.

Public health policy needs to be based on facts, not assumptions. The statistics say that while cases of obesity are on an upward trajectory, sugar usage is already on a downward trajectory and has been for some time.

I feel like the support for the idea has a lot less to do with being concerned about people's health or the economic ramifications of a population more susceptible to lifestyle preventable conditions such as type2 diabetes for example, and a lot more to do with generic, run of the mill fat shaming.

To use the "carrot and the stick" analogy, this is all stick. We're going to hit people in the hip pocket where they'll feel it the most, until they learn not to / can't afford to be fat people sitting around loading up on sugar all day. Newsflash jerks: the stats say that's not happening anyway. Even if it was happening, it's still a jerk-like approach based on the biased assumption that quote unquote "fat people" are all a bunch of lazy good for nothings.

I don't believe that's the case. Lazy good for nothings come in all variety of shapes and sizes. By no means does that exclude any of the larger variety, but personally I've known some quite skinny ones who wouldn't work in an iron lung either. You wouldn't have 'em around just to swear at once in a while because they'd some how mess that up even.

Now, here's how this actually works.

People will gain weight because their energy intake exceeds their energy requirement. That excessive energy intake (we know this is a fact) is from "a little too much of everything across the board", and not "because supermarkets have an aisle devoted to soft drink" or because "sugar is hidden in foods you've been lead to believe are healthy" or whatever other nonsense you might have read, usually from someone with no relevant qualifications who's appointed themselves an expert all the same. It's a little or perhaps more than a little too much across the board, not any single thing in particular.

However, it might not actually be that people are consuming more than what should be a normal amount of food. This is a two part equation, and the other part which is also quite likely to be a significant factor is a lack of energy expended via strenuous activity.

This doesn't mean people are lazy. It just means they are not suitably motivated to train.

If you have up to an hour of travel to get to work, 8 to 12 hours there trying to get stuff done, probably being frustrated by incompetent management, under staffing, outdated IT systems, whatever else... up to an hour to get home again, battling traffic or wedged in like sardines on a train or tram... it's not fkn LAZINESS if you don't then jump and hit the gym.

Don't get me wrong though, I have done it myself. Straight to the gym after a 12 hour shift and an hour drive to and from home again. But the difference is that I would have been looking forward to the gym all day. That was the easy part for me. The good part after 12 hours of extreme mental effort and emotional restraint required not to lose my shit with anyone during the day.

My point is that hitting the gym after a hard day at work requires a certain level of motivation and the absence of that motivation should not be interpreted as laziness, especially if a lighter person would escape your criticism.

Reasons people aren't motivated are various but I'd suggest it's something to the tune of "I don't enjoy it, I'm not good at it, and even when I've forced myself it didn't get me anywhere anyway" and ditto for why people can't just "eat healthy" according to someone else's rigid and narrow interpretation of the concept for that matter too.

More Carrot, Less Stick.

Limiting consumption of added sugars in nutritionally sparse snack choices is an excellent idea, and is recommended the Australian Guide to Healthy Eating and in official guidelines around the world. Being enthusiastic about fitness, exercise, training and being active is something that should add quality and enjoyment to your life while also being beneficial to health and wellbeing.

You can't "enforce" this stuff via negative reinforcements, shaming and financial penalties though. People need to be encouraged and empowered to find the balance to include physical activity in their daily routine while also meeting their other obligations. They need to be empowered to find the balance of healthy & more indulgent foods within eating habits that are appropriate over all.

All of this needs to be something that we feel good about and are enthusiastic to participate in. Not something we're obliged to do to deflect the criticisms of others. While the various branches of the "wellness" related industries use shame based tactics to promote overly restrictive diets and approaches to exercise that are more punishing than productive, we're not addressing the problem. We're adding to it.

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Science and sense based recommended reading this week.

I haven't kept up with my "week in review" posts for some reason but here's a bunch of great and informative stuff you might enjoy &/or be enlightened by.

• Imogen died wanting to be thin.
  After years of suffering and starvation, Imogen Brennan realised anorexia would claim her life if she didn't get help. Here, she shares her story in the hope of changing misconceptions about eating disorders.

• Intuitive eating is inversely associated with body weight status in the general population.
  Thanks to The Nutrition Guru & The Chef.
  "A recent study has shown that those who intuitively eat (listen to their hunger and fullness signals) and don't have a list of forbidden foods, are less likely to be overweight or obese."

• Re-examining High Fat Diets For Sports Performance
  Thanks to Gabrielle Maston for this one.
  "The push behind this diet is not driven by science. Nope, only by a few popular social media scientists that have driven this through anecdote and poorly designed studies."

• Carbs, Diet Cults & Broscience: A Look Into Fitness Fallibility
  This is a long one, looking into critical thinking or rather the abscence of it in regard to certain theories and practices in the fitness scene.

Finally here's a nice video on The Science Of Persuasion.

As they said on the I Fucking Hate Pseudoscience page, "It's interesting how closely the minds of marketers and con artists align".

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Where The Money Is At: Physical Entertainment For Consumers With A Casual Interest In Getting More Active

You have to understand something.

Most things... things that are for sale, the profitable stuff... they're designed with people in mind who have what you might describe as a passing, or casual interest in that thing.

The people who are really passionate and into something for the long haul, they become deeply invested in it and... I want to say they gravitate towards "quality" but that's not always the case. They gravitate away from the mainstream though, at least.

That's not to appear snobbish either. It is entirely OK that not everyone is into fine art, for example. It's ok if you prefer a rom com or an action & CGI blockbuster over foreign arthouse films.

One thing is for sure though... when the Spice Girls came out circa 1994 singing "I really really really want to zig-a-zig ah" and became the biggest selling female act of the day... it wasn't because that was actually a genius piece of musical and lyrical composition that people with a real passion for music felt a deep emotional connection to.

God... 1994... what a shit year. Maiden didn't even have an album out at all, rendering the entire year a complete waste of time IMO. In hindsight and if it was possible, I'd have just skipped the whole thing until The X-Factor was ready for release.

But anyway I digress. People with a casual interest in commercially produced music as entertainment ate that stuff up and people got rich. All good. Supply and demand, capitalism, all that stuff.

The fitness and fad diet industries work the same way. And like I said... fad diets are often harmful but at least as far as the exercise stuff goes, that's fine. I realise that now, as a more mature aged adult. It's fine if people just have a casual interest and think "hey that might be a bit of fun, let's go give it a try"... it's safe to use Zumba as an example by now without offending anyone, I hope?

What you have to realise though is that if you're really looking for more than just "physical entertainment", when you're really looking for lasting & ongoing results and to achieve something... you have to consider the difference between stuff that is designed to be sale-able to people with a passing / casual interest in exercise, and a serious & strategic approach to training for someone who is passionate and in it for the long haul as a defining aspect of their self-identity.

Now... even if you don't (yet) identify as one of those people who are super-passionate about training, you want to emulate the sort of approach that such a person is likely to have, to the best of your present ability. The passion for it will come in time, as you reap the rewards of productive training in terms of your physical health and condition, and how you feel about yourself and your ability to achieve and succeed when you set your mind to it.

So... a lot of words here but to sum up: the difference between stuff that's designed to be marketable to as many people as possible with a casual or temporary interest, vs stuff that's made for people who are looking for something to really become invested in, identify with and become passionate about. It is well worth understanding the difference, especially if the latter is what you require.

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On a personal note... goal setting post.

I've been in this sort of "at my age who gives a shit I'm just gonna cruise along doing my thing" sort of mode the past few years, as far not being this super driven "gotta be the most ripped, gotta keep up with and outdo all these guys in the gym 10 or 15 years younger than me so everyone knows I'm the best trainer" sort of guy.

And I'm all about that life. For my clients, for anyone following my on social media... it SHOULD be all about "being happy where you're at, and feeling great about where you're headed, at your own pace". It's not about keeping up with or outdoing anyone else and it IS always about being happy where you are not but heading towards where you'll be happier still.

That's what I believe and what I try to facilitate in people who come to me for help and advice.

HOWEVER... I think it's a possible combination of being inspired by all the amazing athletes I've seen who were here for the Arnold Classic, plus the more pleasant, mild Autumn weather... and throw in that my birthday is coming up in a month as well.

It was at about this time LAST year that I decided I'd stop being complacent and dial in some tight Flexible Fueling targets according to my own system, and work on hitting them consistently. What I set out to prove last year was that you get better results by working towards optimal targets rather than just slashing into deficit of where ever you are starting from, and that even while pushing those higher numbers on intake, you'll still see weight loss while improving performance and maintaining (even adding) lean mass.

If you go creep my instagram you'll see that this worked out exactly like I said it would. Pushing around 2900 - 3100 (and at times even more) calories per day I dropped around 1kg over the winter, if I remember correctly. Maybe it was a little more. I'm not saying it's a massive drop in weight or anything like that, but that wasn't the point.

The point was, and still is, as follows:

If you're an athlete, or anyone training for performance and condition, don't be afraid to push towards an optimal aka maximum usable energy intake. You will not get fat. You will actually see a decrease in fat mass as more of those valuable resources are made available to fuel performance at training, recovery from training, and the creation and maintenance of lean mass as an adaptation to training.

So to recap... I started out if I remember correctly at about 2400 - 2600 calories per day, perhaps less as I had gotten quite complacent. Start pushing 2900 and up throughout the Autumn and into the Winter, and see a gradual reduction in bodyweight. THEN though in the late Spring, I cut back to 2600 and immediately dropped another 2kg. This is all documented on instagram and in fact there is one photo captioned "fuck! This cut has gone too far!" or something like that.

What else you can see on instagram is I didn't let up on the massive amounts of fruit that I'm known for, still ate pizza twice a week, and in fact the only way I could force myself to hit those over 3000 targets was by including a couple of mint slice chocolate biscuits on a daily basis. And I got leaner. Because that's how it actually works.

Anyway.

That's what I decided about this time last year, and I made it happen just like I said it would.

Right now though, I'm fired up after hanging out in the gym with so many amazing athletes. So many people who really seem so happy based on setting goals for themselves and working diligently towards them and reaping the rewards. So what I'm going to do this year is one step beyond what I did last year.

This year I'm going to GAIN weight while still getting leaner.
That's the goal anyway. There's a limit to how much lean mass a mature male should be able to add without use of any steroids or anything like that. It's not a huge amount, sadly enough... so what weight increase there will be will hopefully be a little lean mass plus more glycogen in the muscles. I'm looking at maybe 3kg, realistically. But, I'll come out of it next Summer heavier and visibly leaner.

That's the goal. Watch and see.

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